Saba Saremi — Photography

K-WAY

The K in K-WAY is a letter you both see and hear.

A standing model beside a performer in a handstand, beneath the WAY logotype
Two performers in a shared headstand with legs raised
Four performers supporting a headstand together

What if people became the logo?
A black-and-white series where the human body forms the K of K-WAY

Gloved hands forming a K across a model's face
Model turning away, both arms outstretched in black K-WAY gloves
Model raising both arms in knitted K-WAY gloves to form a K
Model in a K-WAY beanie forming a K with her hands in the woods
Two models in the woods forming the K with their arms beneath the WAY logotype

Brand: K-WAY (BasicNet Group)
Developed with: BasicNet at Basic Village, Turin
In collaboration with: IAAD — Istituto d'Arte Applicata e Design, Turin
Role: Concept, art direction, photography, post-production
Year: 2018

The K in K-WAY is a letter you both see and hear. Working from a brief developed between IAAD Turin and BasicNet at Basic Village, I took that letter out of the logo and handed it to the human body. Through hands, arms, and whole figures, each model becomes the K, and the frame keeps only ·WAY, so the viewer completes the brand name on their own. Shot in black and white with a young, diverse cast, Generation shows how one letter can move in many different ways.

IAAD
FASHION
SHOW

IAAD's fashion show at Torino Design of the City, 13 October 2017.

Model in a white robe backstage beside a rail with her casting card
A casting card pinned above a rail, a model checking her phone below
Model in a white sweatshirt waiting beside the rails
Dressers fitting a pale ruffled garment on a model
White sculptural gown with a hood on the runway

Backstage during fitting, then the catwalk.

Two models in black open-weave cage garments on the runway
Black and white asymmetric column dress on the runway
Sequinned Union Jack dress with blue thigh-high boots
Black mini dress wrapped in printed ribbon on the runway
The full line of models walking the finale in white and black

Event: IAAD fashion show
Torino Design of the City
Date: 13 October 2017
Venue: ex Borsa Valori, Via San Francesco da Paola 28, Turin
Role: Backstage and catwalk photography

A student fashion show staged in Turin's former stock exchange. I shot the fitting backstage, among the rails and casting cards, and then the show itself from the catwalk.

Italdesign

The car on set in the studio, softbox lights around it and the camera tethered to a tablet
Slim LED headlight cut into the yellow bodywork
Flush door handle on the yellow door, below the dark glass
Door mirror on a slim stalk against the side glass
Tinted glass curving into the yellow roofline
Rear quarter window in its black frame, with a small chrome badge
The full car in profile on cracked desert ground, dunes and mountains behind